The interview layer of market research
Research runs on conversations.
We run the conversations.
weev conducts your research interviews — by phone or Zoom, with Google Meet and Microsoft Teams in testing — and gives you back the transcripts, the data and the answer to the question you asked.
In
Your questionnaire and contact list
weev · interviews in parallel
Every call introduced, consented and recorded.
Out
Transcripts · data in your columns · findings · a recording of every call
01
Interviews in parallel.
A thousand-contact list is not a six-week field period.
02
Analysed in minutes.
Live transcript during the call. Full study report within 15 minutes of the last interview completing.
03
Every interview auditable.
Recorded, traceable, verifiable. You can check any one of them.
Where weev comes in
One part of the study. The conversation.
Before · you
The objective, the questionnaire, the sample
Sample comes from you, or we recruit it through our fieldwork partner, SMRC.
During · weev
The interview
Consent, questions, probes, routing. Every call recorded.
After · back to you
Transcripts and data
On an end-to-end study, we also build the script and write the report.
Who we are not: not a market research company, and not a panel provider. We conduct the interviews.
The AI interviewer
You have the respondents.
We have the interviewer.
For agencies and fieldwork teams who own the client, the questionnaire and the sample. We conduct the interviews and hand back transcripts, data and recordings.
The AI interviewerEnd-to-end qualitative
From the decision you face
to the deck that answers it.
Instrument, field, transcript, analysis, report. You bring the decision. We recruit through our fieldwork partner, interview, analyse and build the deck.
End-to-end qualitativeHear the moderator
Recordings coming soon
Handling a probe
A vague answer
A screen-out
Fieldwork partner
Fieldwork in the Gulf, with SMRC.
Systematic Market Research Consultancy has run qualitative fieldwork across the UAE, Saudi Arabia and Oman since 2017, with its own recruiters, moderators and field teams — and is the field operations partner for NIQ and GfK in the Middle East. For Gulf studies, SMRC handles recruitment and in-person fieldwork. weev conducts the interviews.
Compliance
Gulf requirements, handled.
- —Gulf fieldwork dialled over licensed UAE trunks, with registered caller ID
- —Consent recorded at the start of every interview
- —Recordings used only for the stated research purpose
Interviews in English, with Arabic in final testing. Hindi and Urdu on request.
Read the full list